We demand a healthier future: Pass the Healthy Food Environment (HFE) Bill NOW!

We demand a healthier future: Pass the Healthy Food Environment (HFE) Bill NOW!

The HFE Bill is a vital step toward protecting Filipino families and children from the rising burden of obesity, diabetes, chronic kidney disease, and other diet-related diseases. By mandating warning labels, restricting harmful food marketing, and keeping schools safe from unhealthy promotions, the bill empowers consumers to make informed choices and holds the food industry accountable.

We need your help to achieve this. Every Filipino deserves a food environment that puts health over profit. Let’s sign the petition together and call on our legislators to pass the HFE Bill for a healthier future for all!

The HFE Bill is a vital step toward protecting Filipino families and children from the rising burden of obesity, diabetes, chronic kidney disease, and other diet-related diseases. By mandating warning labels, restricting harmful food marketing, and keeping schools safe from unhealthy promotions, the bill empowers consumers to make informed choices and holds the food industry accountable.

We need your help to achieve this. Every Filipino deserves a food environment that puts health over profit. Let’s sign the petition together and call on our legislators to pass the HFE Bill for a healthier future for all!

Sign the petition to pass the HFE Bill!

We urge our legislators to take immediate action in preventing childhood overweight, obesity, and premature deaths due to noncommunicable diseases (NCDs) by enacting the Healthy Food Environment Bill. [1]

We believe that:

  1. Children should grow up in food environments that support their health and enable healthy eating habits;
  2. Food warning labels are necessary for quick, easy-to-understand nutrition information;
  3. Every Filipino deserves protection from misleading food marketing; and
  4. Public policy must prioritize the long-term health of the entire Filipino population over corporate profit.

THE ISSUE

NCDs like heart disease, diabetes, and chronic kidney disease account for at least half of all deaths in the Philippines [2], affecting children earlier and more severely than ever. Recent estimates also show that 12.9% of children aged 5 to 10 and 12.5% of adolescents are overweight or obese. Among adults, the numbers rise significantly: 17.3% are overweight and 39.8% are obese. The elderly are also not spared, with 19% overweight and 32.6% obese [3]. These lifelong health risks are fueled by poor diets and misleading marketing of unhealthy food and beverage products fueling these lifelong health risks [4]. Our current food environment, specifically our labeling system and marketing practices, does not enable Filipinos to make healthy and informed food choices that will help prevent NCDs.

This is a systemic failure, and it demands systemic reform.

WHAT WE CAN DO

SUPPORT THE HEALTHY FOOD ENVIRONMENT BILL!

Chronic diseases shouldn’t be a life sentence, and our food system shouldn’t be part of the problem.

The HFE Bill offers evidence-based and people-centered interventions to address the issues identified above. Supported by legislators, health experts, and civil society, the HFE Bill proposes:

  1. Mandatory warning labels on products high in sugar, salt, and fats [5];
  2. Ban on child-directed marketing of unhealthy food and beverages; and
  3. Restrictions on promotion of unhealthy food and beverages in schools and child-centered spaces.

These interventions are already being implemented in other countries like Chile, Mexico, and Argentina, among others, and have led to healthier consumer behavior and reformulation of unhealthy products.

The HFE Bill will enable Filipinos to make informed food choices, encourage reformulation of unhealthy food and beverages, and establish a healthy food environment for ALL Filipinos.

The growing legislative and stakeholder support for the bill reflects the urgent need to address the structural drivers of poor nutrition and diet-related diseases in the Philippines.

The message is clear: protecting Filipino families, especially children, from preventable diseases starts with transforming the food environment. Together, we can create a better and healthier food environment for all Filipinos.

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[1] Filed in the 20th Congress as House Bills 130, 560, 819, and 2660 by Representatives Rachel Arenas, Jaime Fresnedi, Reynolds Michael Tan, and Nathaniel Oducado, respectively.
[2]  The Institute for Health Metrics and Evaluation. (2021). Global Burden of Disease (GBD). Healthdata.org. https://www.healthdata.org/research-analysis/gbd
[3]  Food and Nutrition Research Institute, Department of Science and Technology. (2024). 2023 Expanded National Nutrition Survey (ENNS). DOST-FNRI. https://enutrition.fnri.dost.gov.ph/
[4]  Tatlow-Golden, M., & Boyland, E. (2021). Unhealthy digital food marketing to children in the Philippines. UNICEF East Asia & Pacific Regional Office and UNICEF Philippines. https://www.unicef.org/eap/media/9571/file/Unhealthy%20Digital%20Food%20Marketing%20-%20Philippines.pdf
[5] The FOPWL Act (HB 2541) filed in Congress by Rep. Samantha Santos also mandates this intervention

Protecting Filipino children and families from preventable diseases starts with transforming the food environment. Together, we can create a better and healthier food environment for all Filipinos.